Embedded Files
The purpose of this guide is to integrate each brand element in all communications material and ensure that the Amber Drive brand is applied properly and consistently. This will ensure that the Amber brand is always presented with the following criteria:
PROFESSIONAL - Each material produced must reflect our background and demonstrate our history.
COHERENT - Amber Communications must showcase uniformity in the use of the Amber brand.
CONSISTENT - The Amber brand must be presented in accordance with what the institution stands for.
Coat of Arms
The coat of arms depicts a magus on a horse who has set off on a journey towards the guiding star.
The coat of arms should only be used for professional, academic, or official purposes. Moreover, only the direct staff of Amber can utilize the coat of arms for needed material.
The shield may be used without the motto below.
Lux Ducens, which means “Leading Light” is the motto of the brand.
Logotype
The Amber Logo is a torch to align with the ‘Forging Torchbearers’ brand tagline. The torch of Amber is unique in a sense that its flame or ember is an Amber gemstone burned due to its flammability.
The logo is always accompanied by the "University Center" baseline, which always appears below Amber Drive.
Tagline
The tagline of Amber is “forging torchbearers”, in small letters, using the italicized font Raleway. It may appear with a vertical line on the right.
Typeface
Color
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